Kinda stupid, funny, but viral video idea for brands 😆.

The video context:

This is a funny video a friend sent to me and I thought it was cute and witty, and it’s something I believe more brands should do (even though this is NOT from a champagne brand — just a funny video she posted.)

Why I love this so much:

I love the humor in this! But I think there’s a smart “gamification” opportunity here.

My biggest takeaway and how you can incorporate this into your content:

Think of “gamifying” your product. Like this huge bottle of champagne “hiding” under the cup, you could hide one of your products under a cup too. But the reason why the video and joke work so well is that there’s a benefit. You get a whole bottle of champagne if you guess it right. So put some “stakes” in it for another person that would resonate with your audience.

Here are some examples:

Coffee Shop's "Lost" Cold Brew Tower: "Our 6-foot cold brew tower has mysteriously vanished behind this coffee cup. Find it and win a week of iced mochas.”

Food Truck's Giant Burger Hunt: Create a video where a massive burger is "hidden" under a tiny paper bag, with the top of the burger clearly visible. Have a customer playfully struggle to guess where their order is, with the prize being the burger plus free fries.

Auto-Repair Shop Knowledge Quiz: Quiz your employees on what parts of the car do what, what car brand is best, or how to solve easy problems.