Your past experience ➡️ your buyers benefit.

The video context:

This is a video ad from Pip Decks, a storytelling card product brand.

Why I love this so much:

The presenter uses his past experience to solidify the value of the cars using time. But the video isn’t about him, it’s about the customer, from taking thousands of hours to achieve a goal to now five minutes. Really smart!

My biggest takeaway and how you can incorporate this into your content:

Think of the volume of hours or the amount of tasks completed that it took you to achieve a particular goal, ideally a goal that your buyers want to achieve. Connect that past experience and connect to your buyers' desire and of course your offer!