Use anticipation to hook the right people in.

The video context:

This is a video from Diggs showcasing their inflatable Dog Kennel.

Why I love this so much:

This is such a great example of show don’t tell. Don’t just give us facts and figures about how strong your dog kennel is. Show us. The the visual hook at the beginning is genius. It build anticipation with the axe cutting the wood to keep us on our seats and wait to see what happens to the dog kennel.

My Biggest Takeaway:

Show don’t tell — sure. But if you can find a way to hook us in with the visuals and to build anticipation 🤌.

How you can incorporate this into your content:

Think of extreme ways to illustrate key benefits of your products. Almost like bragging points. Remember that visuals will help hook your people in and keep them watching.