Experts, hate being on camera? Or maybe you don’t know what to post? Try this.

The video context:

This video is from WellCopyMax, an email marketer and agency owner on Instagram. And it’s a really simple approach to the value bomb style of content.

Why I love this so much:

This is a true pocket sales video™. 15 seconds of b-roll with text over screen. Anyone can make something like this at an airport, at a cafe, alone in the office, and more.

My biggest takeaway and how you can incorporate this into your content:

Simplicity works. And if you have a lot to say? Throw text over b-roll and call it good.