Here’s a really clever way to get testimonials and turn it into an ad.

The video context:

This video is an ad from Blume and it’s so smart, simple, and creative.

Why I love this so much:

This Blume video highlights the impact of a simple phone call to a customer and evolving into a lasting advertisement. It showcases a CEO who values relationships over transactions, demonstrating how personal touch enhances brand image and turns connections into marketing and loyalty opportunities.

My biggest takeaway and how you can incorporate this into your content::

Call up your customers and have a conversation with them! Obviously respect their privacy when recording and this video does a really good job of that.