Wild product ad that turns heads but drives revenue.
The video context:
This video is an ad from deodorant brand MyCarpe.
Why I love this so much:
You can break this video down into three parts:
That awesome hook at the start pouring sand
The amazing segue into the customer story from a science student testing the validity of the product claims
Really solid offer at the end. He focuses on the golden nuggets of myCarpe products and I love it.
My biggest takeaway and how you can incorporate this into your content:
When creating ads and content think of your videos as a three act structure. Think of the visuals in your hook, then tell a story about your offer, and think of the golden nuggets of your offer!
