Day in the life ➡️ Sale Announcement

The video context:

This video is from Chunky Fit Cookies and they have a fun engaging way to announce a sale.

Why I love this so much:

Instead of the usual "Drop happening this Friday!" they created anticipation and excitement by making their audience feel like they're part of an exclusive reveal. This is exactly what I teach in Stories to Launch - turning mundane business updates into magnetic content that actually gets people excited to buy⁠ with a Day in the life story.

This is how you stay top of mind with your customers and drive real business results, not just rack up meaningless views.

My biggest takeaway and how you can incorporate this into your content::

My biggest takeaway is that you don't need to just drop a boring "coming soon" post - instead, weave your announcement into your daily routine or behind-the-scenes content to make it more engaging.

For example, you could film yourself packaging orders while teasing the announcement, or show yourself testing new products while building anticipation. The key is to make your audience feel like they're getting an exclusive peek behind the curtain while staying true to your brand's story⁠.⁠​