Tell us your founder story in less than 30 seconds

The video context:

This video is from Lerin and her jewelry tote brand Lion Latch and here she tells us her founding story.

Why I love this so much:

This video is but isn’t about her. It’s about a lesson that she learned after her engagement ring got ruined, and how that lesson inspired her to create her brand the Lion Latch.

My biggest takeaway and how you can incorporate this into your content:

Think of the lessons that you’ve learned from creating your product or your founding story that would resonate with your dream buyer.