How to make something boring actually interesting.

The video context:

This video is from LeNoir Dimbaya Coffee and they posted this funny video to say something simple.

Why I love this so much:

My biggest problem with local businesses is that they often take the easy way out when it comes to their marketing efforts. Instead of being creative and engaging, they simply post a generic Canva picture with the message “We’re closed!” which does little to attract attention or communicate effectively. Instead, LeNoir takes a humorous and unique approach to convey that they’re closed by incorporating a funny skit that captures the audience's interest and leaves a memorable impression.

My biggest takeaway and how you can incorporate this into your content::

Instead of just posting "We’re closed"…or "We're open"…how can you turn that into a marketing opportunity? How can you generate awareness? Remember think what’s in it for me! Even if it’s just a good laugh.