Do things differently ➡️ Get millions of views. Here’s how…

The video context:

This video is from Lisa Dubois, a realtor on Instagram where she decided to do a different take on a listing and it’s brilliant.

Why I love this so much:

There’s some merit in doing thing that standard way. But you gotta shake it up and bring something new to the game.

Most real estate listing video are boring, trendy sounds, camera swooping through millennial gray homes, but Lisa adds a brightness and fun to the genre.

I also love the way that video is shot, subverting expectations. Is she hiding in the closet? Nope, She’s chillin’ on a chair.

My biggest takeaway and how you can incorporate this into your content::

What is a childhood game that you can bring to your niche? And how can you do it in a way that adds anticipation as to what’s next in the video?