Share the experience of your service.

The video context:

This is a video from Ink Factory Studio, a visual note-taking service!

Why I love this so much:

I love how we are taken step by step through their process and sharing the benefits of the Ink Factory Studio Experience. Notice the use of B-roll here, the entire video is done with a voiceover.

My Biggest Takeaway:

Outlining clearly how your process works from a benefit-driven point of view is a terrific way of introducing your service to someone who might not have thought about hiring a unique service in the first place. I also really like the call-to-action at the end.

How you can incorporate this into your content:

When creating an awareness piece of content or an ad, think WIIFM (What’s In It For Me!) When you share the experience of working with you it becomes less about you and more about the experience of those hiring you!