Tell us your brand story - imperfectly.

The video context:

This is a video from Victory Insoles, and it tells the story of the brand.

Why I love this so much:

I love how the script is structured and the family ties to the brand! 

My Biggest Takeaway:

Take note of the use of b-roll and also listen to the audio—hear that popping noise? Even though the audio is imperfect, they still put it out there. If the brand story is good, sometimes the audience will forgive those mistakes.

How you can incorporate this into your content:

Even if you record something imperfect, put it out there anyway!