One of the best ways to build brand awareness 👷‍♂️

The video context:

This is a post from ArtkiveBox, and frankly, it's one of the best videos I've ever seen in a while.

Why I love this so much:

The hook is brilliant. What looks like a video response from an angry mother leads into a discussion of how to "get rid" of your child's art.

My Biggest Takeaway:

I talk a lot about having fun with your content and putting yourself in your audience's shoes. Many parents want to find ways of preserving their kids' art without stuffing it into boxes only for it to gather dust or be thrown away. This video tells that "vice" type of story in a fun way.

How you can incorporate this into your content:

Think of a "vice" or a "hidden truth" story that your audience knows is true but won't say aloud—or at least wouldn't admit to their kids. Then, lean into it!