Solid ad made simple.

Brand AwarenessBrick & MortarCoaches/ExpertsSalesSimple
Written By Seth Lonborg

The video context:

This is an ad for an app called CompanyCam by Scott of ProTec Solutions, a home inspection business.

Why I love this so much:

I love how clear the message of the video is. I love the use of voiceover over a screen record on the phone, too!

My Biggest Takeaway:

Having a point of relatability to a specific problem makes the ad super effective. Scott speaking to the particular situation that home inspectors have of photo storage is *chef’s kiss”.

How you can incorporate this into your content:

Don’t overthink how you create your ads or video content. Simple cuts and great messaging will always win.

Seth Lonborg https://www.sethlonborg.com
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