Tell us a simple Founder/Product Origin Story.

The video context:

This is a video from Drainfunnel.

Why I love this so much:

I love how simple and relatable this video is. I love how he demonstrates how the drain funnel works too!

My Biggest Takeaway:

There are only three clips stitched together for this video—only three! Clip 1 is his origin story, clip 2 is how it works, and clip 3 shows off the design. Easy! I love the feeling this video gives, too—it’s very conversational and not pitchy.

How you can incorporate this into your content:

When recording your videos, think of the structure of what the video will look like. Then, divide it into clips. Each clip supports a simple objective. That way, it’s easy for you to record, and the video flows smoothly.