“Here’s the reason people won’t buy from us".”

The video context:

This is a video of Shannon Klingman, spokeswoman and owner behind the ecom-power-house deodorant brand Lumé.

Why I love this so much:

Not everyone is going to buy from you. Talk to those folks and address those objections head-on.

My Biggest Takeaway:

When improving your product or service, document why you made that change. You made that change to enhance the lives of your customers and clients. That’s how you get more sales, BTW.

How you can incorporate this into your content:

When improving your product, use the same customer feedback to inspire a retargeting ad or social media video post.