Creatives, make up your own clients and tell that story.

The video context:

This is a story video from Max Kolo on Instagram about turning a kid’s dream business into a branded reality.

Why I love this so much:

I mean… watch it. I love everything about this.

My Biggest Takeaway:

Giving your audience context to your work and telling a simple story are critical to making presenting your work fun and relatable!

How you can incorporate this into your content:

Creatives think of business ideas that family or friends might have and help them create that brand. If you want to get wild, think of business ideas that Comic book heroes, athletes, musicians, or others might have and create that brand “for” them!