Cuteness Sells and a clever way to promote your local business

The video context:

This is an ad for the Golden Dog farms but this video borrows an audience.

Why I love this so much:

Obviously the cute dogs. I love how simple this ad is (take a shot for every time I say this here lmao). But what I really like about this is how Golden Dog Farms collaborated with a Vermont Travel page to help promote their business. This is called Whitelisting.

My Biggest Takeaway:

Go onto Tiktok, Instagram, or Google Facebook groups to promote your business to a more specific audience and post your video content there showing off your brand! (Don’t be too pushy of course.)
There’s tons of pages dedicated to interests, locations, organizations that you can collaborate with to promote your business. That way you’re borrowing their audience

How you can incorporate this into your content:

Create a great brand awareness ad and research any groups, pages, organizations, communites who would love to see your content and collaborate with them.