Use Broll and a story to show the client transformation

The video context:

This is a video from Squat University and it’s a breakdown with how he helped his client perform better as an athlete.

Why I love this so much:

Dr. Horschig uses this video as a great way to show the details of how he improves his clients performance. He walks us step-by-step in that process too.

My Biggest Takeaway:

The best content that you can make is as simple as documenting your process and teaching us why you made those decisions as the expert. Even if the “change” or “after” is as simple as feeling less pain while training.

How you can incorporate this into your content:

Next time you want to make a great video or a great ad document the process of how you took a particular client from point A to point B and show us the decisions that you made to help them get to point B.