Educational + a series, nice!

The video context:

Jordan Tarver is a keynote speaker and author promoting his book You deserve this Sh!t.

Why I love this so much:

I love how much value and information is packed in this video (and I love the hook and that subtle CTA at the end!) We learn about Jordan, how to find to find our passions, and we know exactly what to do next. I also love how tight the video is. Not a second wasted.

My Biggest Takeaway:

Notice how this is “Day 16” in his series. Doing a themed series is a really simple and clever way to take your audience on a journey to a pre-determined destination.

How you can incorporate this into your content:

Experts, think of a series you can incorporate into your content of a pre-determined destination, for example “30 days to accomplish x result” then end each video with a CTA to jump into your email list or to book a call.