Why I Don’t Wear Comfortable Shoes (And You Shouldn’t Either.)

The video context:

This is a long form Youtube Ad for Xero Shoes! This video is an overview of the brand’s story but taken toward a WIFFM element (aka what’s in it for me!)

Why I love this so much:

From the very start of the video, I was hooked. From the opening line, to the actual story. The presenter did such a great job with holding my attention, telling the story of the business but also educating the audience (which that’s a big deal!)

My Biggest Takeaway:

The real strength of this video is the hook: “I don’t wear comfortable shoes and you shouldn’t either.“ What a way to squash a commonly held belief about something we take so much for granted, our shoes!

How you can incorporate this into your content:

What are some commonly held beliefs in your industry that you can crush? But also notice how Steven (the presenter) educates the audience about foot science. So don’t be afraid to inject education into some of your ads!