FUNNY: You know, if you’re gonna go big, you put your face in a box full of coffee.

The video context:

This is a post for Fire Department coffee. And it’s very funny, you’ll see.

Why I love this so much:

Sometimes, doing something funny on camera is on brand and necessary for getting the point across.

My Biggest Takeaway:

This is a great example of funny content that is “Algorithm proof.” No need for trendy sounds or platform specifc inside jokes. Also tak enote too of how he switched the camera angle and he’s looking at the camera to brake the fourth wall and add a little bit more momentum and humor to the video.

How you can incorporate this into your content:

What is a common piece of knowledge or a common saying in your niche or product space that can be exaggerated? Also, don’t forget to use a tarp to make clean up less of a pain, lol.