Experts try this one out.

The video context:

The Werklife is a productivity product store. In this video they describe in “chart form” the benefits of a daily habit.

Why I love this so much:

I love the visual cue of a chart. But pay attention too how they produced the video. The voiceover is added and notice that the chart is empty and the little captions are baked into a video. Repurpose-ability, anyone? That means more of the video can be created…without having to shoot more video.

My Biggest Takeaway:

Use real life visual cue, the repurpose-first mindset, this is the kind of template-able type of video content that is super flexible and can be used forever!

How you can incorporate this into your content:

Develop your own type of video template that you can fall back to. Where, when you want to create a new video all you need to do is just use the same clip but just edited differently.

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FUNNY: You know, if you’re gonna go big, you put your face in a box full of coffee.

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About to launch? Generate excitement through this kind of story.