About to launch? Generate excitement through this kind of story.

The video context:

Damien is the founder of “Effin Good Snacks”, and his first product is an answer to the question we all have, is there a nighttime snack that isn’t loaded with sugar? He came up with the answer. In this video he does a deep dive into his origin story.

Why I love this so much:

Even though the video is a little long for my taste, he does a really good job describing his why. And there’s no question this type of “Preview Story” kind of content helps generate awareness like crazy. I also love the hook at the start plus a great example of competitive product comparison.

My Biggest Takeaway:

Doing a preview to your offer type of video that wraps the origin story of your offer is such a fun way for people to see your “why”.

How you can incorporate this into your content:

Instead of announcing a new product saying “We have something new", please buy”, show us the process of what it took for you to get there and share it with your audience.