Bold statement follows bold visuals.

The video context:

Logan Delaney, a super talented creative based out of LA, created this tote. To help promote it, he just showed us how the tote fits in with summer styles and summer scenes.

Why I love this so much:

I love the bold statement at the start and the stunning photography that follows with it. This is just another iteration of “Show don’t tell.”

My Biggest Takeaway:

Starting off with a statement then having the visuals that follow through is just, *chefs kiss*.

How you can incorporate this into your content:

What is a bold statement you can say about your product or offer? Then back up that statement with still images form your phone, a photoshoot, short broll clips, and more. This format of video would be a great brand awareness style ad!