All it takes is a touching story.

The video context:

This is a heartfelt, new product announcement for a “peaches and cream” soap. The story in the video is sweeter than peaches and cream.

Why I love this so much:

I know I always say to never start your video off with a “Hey everyone”, but he gets to the point very quickly. The story is so good, it’s very easily forgiven.

My Biggest Takeaway:

Developing a personal connection is the most powerful form of marketing. Period.

How you can incorporate this into your content:

When you’re doing a product announcement, think about that originating idea. What inspired you to come up with it? I think that origin story for a new product or service is absolutely perfect for an announcement video to the audience that you already have.