So you wanna get more leads…(super short!)
Objective: Get more people to download your lead magnet or buy your LTO/digital products
Script:
So you want to (achieve desire/difficult task)
“So, you want to write a book.”
(Go into your personal story if there’s any connection to your lead magnet/offer. If not, this would work for a client story of how they overcame a big struggle.)
(I’m/client was) gearing to (achieve the desire that your buyer wants) and it all starts with (your offer).
“I'm gearing up to write my next one, and it all starts with this outline template.”
(What’s inside?)
It’s the (foundation) where (all the details are made simple).
“It's the foundation where all the quirky characters, wild plot twists, and 2am ideas take shape.”
Without it (I/Client who tried to accomplish desire/hoped to achieve desire.) but this (offer)? It turns (a “before” feeling: ex: chaos in this case) into (something real, worth achieving.)
“Without it, I'd be stuck staring at a blank screen, hoping for magic. But this outline? It turns the chaos into something real, something worth writing.”
I can’t accomplish (a difficult thing) without it. And once you see how it works, you won’t want to (accomplish a difficult task) without it either.
“I can't start a book without it, and once you see how it works, you won't want to either.”
