How to pitch your lead magnet/LTO in a simple way.

Objective: Break down your lead magnet to drive more leads. Also, this is a great way to develop your offer’s elevator pitch.

Script:

(x number of “thing”) and (x amount of time) are all it takes to (achieve dream or desires)

“One PowerPoint slide and five minutes is all it takes to sell your three to nine thousand dollar program. “

If I were to give you the exact (strategy/tactics) that I use to walk (a dream buyer from before to after) in less than (x minutes, x hours, x days) using (your simplified strategy) that gets (desire or transformation)

“If I were to give you the exact strategy that I used to walk an ice-cold prospect through my offer in less than five minutes using a single PowerPoint that gets him or her to say, Oh my God, this makes perfect sense. I want to enroll in your program.”

(Do a quick roll of the benefits of your strategy with an emphasis on simplicity. Keep it 1-2 lines. What are the “wins” of your offer? Save time? Money?)

“Raises my conversion rate from four to 22%. It cuts the amount of time I have to spend on sales calls by 90 percent because the slide gives me exactly what I'm supposed to say because I'm actually just following along with this slide.”

And no it doesn’t involve any (quick roll of negative things that your dream buyer would be repelled by.)

“I don't have to use any manipulative sales tactics, no NLP, and no weirdness like that without messing with any funnels.”

Would you be interested in that strategy? If so, (CTA)

“Would you be interested in that strategy? If so, comment below 5 minutes or DM me 5 minutes and I will get the exact strategy into your hand. I look forward to you seeing it and I'll give you the exact slide I use.”