Day in the life series ➡️ Announcement

Objective: Use existing engagement to drive focus to an announcement. 

Script:

(You can use this template to build out a weekly or daily content series. The script assumes you already had some form of high engagement. But you can use this format as a build-up for a popular unannounced sale that you’re teasing.)

Welcome back to a day in the life of building (the next big thing.)

“Welcome back to another day in the life of two guys building the next big protein cookie business.”

(Talk about a post that got your attention, or maybe a big project behind the scenes that you’ll announce later, or use this line to welcome folks to your world)

“This week has been absolutely wild. We had our first viral video and it reached millions of people. That video brought in hundreds of new customers who are trying our protein cookies for the very first time.

And it started to give you all a glimpse of how we're taking on this year. The demand was unreal. We sold out not once, but three times this week.”

I’m in the (office/the shop) doing everything I can to keep up!

“We were back in the kitchen every single night baking just to keep up. It's wild to think that it's still just two of us making this happen. Sometimes if we're lucky, our wives jump in to help, but most of the time, it's just us grinding those scary hours to bring this dream to life.” This week has given us a taste of what's possible, and it feels like we're just getting started.

I’m pushing harder this year to make (big things, dreams, some cool stuff you’ll see later happen!) I bet you won’t guess what it is!

We're gonna be pushing harder than ever this year, and we're excited to share what we have coming up in the next few weeks. I bet you won't even be able to guess what it is. Bam!

(If you want: add a CTA, such as a keyword comment, or “link in bio”, to drive folks to an email list to stay tuned or grab a special code to get a deal.)