Talk about the REAL Solution.

Objective: Build trust and drive awareness with this script.

Script:

Why isn't anyone saying (that this problem isn't caused by the misunderstood root of the issue?) 

(Think of a commonly applied but incorrect solution to a problem your buyers face.)

“Why is nobody telling us that dandruff is not a dry scalp?”

(What is the problem ACTUALLY caused by? Go into a line or two here.)

“It's a condition called seborrheic dermatitis, and it's caused by a specific type of fungus called Malassezia. I used to use all these oils to moisturize my scalp. Turns out all those oils contain long chain fatty acids that feed the fungus and make dandruff worse.”

That’s why I created (your product) It… (insert some golden nuggets of your offer. Keep it 1-3 lines)

“That's when I found out about flakes. 

Their shampoo has two times more Pyrithione zinc, the active ingredient that kills the fungus. 

It's conditioners made with MCT oil, which doesn't have any fatty acids, so it helps clear dandruff. It smells super fresh and is 100 percent naturally scented. No harsh chemicals.”

(What do we get out of your offer in a couple of words?) Check it out at (your website)

“Plus, it leaves your hair clean, fresh and healthy. And it works even on beard dandruff. Check it out at byeflakes.com”