Drive sales with this…

Objective: Drive sales by agitating a problem. 

Script:

(This script is inspired by user-generated content. You're welcome to change the personal pronouns to fit different scenarios, like using a testimonial for selling.)

No offense, but (that problem isn’t solved by x)

“No offense, dude, that patchy mess on your face is not a beard.”

I used to (have problem x) until I did (y).

“I used to have the patchiest beard until I found this growth kit from Beard Club.”

(Go into your story a little bit at this part.)

Whether you’re looking to…(achieve 1 or 2 desires) (your product/offer) is the (best place/one-stop-shop, etc.) to achieve (desires).

“Whether you're looking to fill in patches or groom that beard, the Perfection Beard Club is the OneStop shop getting your beard checked.

(CTA)

“Head to the site, take the quiz, and get a custom kit sent to your doorstep.”

(Close with the golden nugget of your offer or storytelling that helps agitate or alleviate the problem.)

“My beard looks healthier than ever, and the girl I'm dating is obsessed. Beard Club is also offering a massive discount. So smash the link below to grab yours while it's running.”