Purpose-Driven Script…”Imagine a world…”

Objective: Drive awareness with your purpose in less than 20 seconds.

Script:

NOTE ⤵️ (This one is very open ended…solid awareness ad for a product really looking to change up the industry that you’re in.)

Imagine a world where everyone had a (product like yours…ex: hydroponic garden).

A world where (you don’t have to worry about x)

(Include a fact regarding your brand or industry)

“A world where America didn't have 400 billion dollars in food waste annually.”

And (Every time you try to achieve x, this happens)

“And every home had access to clean, pesticide-free produce.”

And (Repeat format: Every time you try to achieve x, then this happens. Think result here.)

“And we all ate what we grew, and grew only what we needed. With Garden, this isn't a world we have to imagine. It's a world we can create.”