“I’d rather die than…” Silly Sales Script

Objective: Build awareness and drive sales with this “Silver Bullet” script.

Script:

I would rather (go through an overly negative event) than (do an embarrassing thing to achieve the goal with competitors' products)

“I would rather die than buzz an employee to unlock my deodorant at the store.”

(think of why your buyer wouldn’t like the competition)

“They’re useless. They don’t even stop sweating.”

(Now visually demonstrate the difference between your product and the competition)

“Just look at the difference between the armpit where I was wearing CVS deodorant and the armpit where I was wearing Carpe. A lot of deodorants use fragrance to conceal body odor. That's basically like spraying perfume on your armpits.”

(now go into the benefits of your offer.)

“This is why we made Carpe's underarm lotion, which goes on clear and stops odor and sweat. And people are freaking out about how well it works.”

(Go through testimonials)

“We found the one. It works. So good. I pay extra money to have this ship to South Korea. Do you know why? Because it works. Do you see that?”

(Link back your Hook to the CTA)

“You don't have to ask anybody to unlock Carpe because you can get it with up to 67 percent off and free shipping when you click the link below.”

(Finish with some benefits)

“Carpe is cruelty-free, dermatologist tested, gentle on the skin, and it comes with a 100 percent money-back guarantee. So you've got nothing to lose. Not even the shame of asking a CVS employee to unlock that box for you.”