Expert Secrets to Lead Magnet Script

Objective: Warm your audience up with trust builders and a CTA to a freebie or low-ticket offer.

Script:

I spent over (x amount of years) (doing service) and this is what I've discovered…

Hi, I'm (name), owner of (name of your brand).

Through the years of talking to and serving so many clients,..

I found hundreds of (your industry) secrets that very few know about.

Knowing these secrets makes the difference between your (Show us a before and after ex: Your home being perfectly clean versus being a mess. ex: You getting ghosted by dream clients to effortlessly attracting them in your sleep.)

Because yes, even though (you might think your current situation is ok) trust me, there are many spots that you're now missing and many principles you're following that are wrong.

So, let me share with you three fundamental (industry) secrets that I've learned in my (x amount of years as a professional ___)

(NOTE ⤵️ When thinking of “uncommon things”…what are the actions that the gurus in your space talk about doing…when clients should actually do the opposite? Think outside the box with these. Think industry secrets…the kind of stuff your clients would pay for!)

  1. One, don't be afraid to (do uncommon things to achieve a goal). The best example is ____.

  2. Observe before (doing uncommon thing mentioned in point 1 or, mention another uncommon thing to achieve goal.) Many people before (trying to achieve x) miss the most important step, observing.

    (You can swap out the word “observing” for a simple action item your clients should go through, such as listening, paying attention to X, etc.)

It is key to have a game plan on how you will clean a room to obtain the best results in the most efficient way.

3. Three, (Do uncommon thing #3).

But wait, this is not it. As I said, there are hundreds of untold (industry) secrets. So if you would like me to reveal more to you, (grab download, comment the word ___, deliver CTA)

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