Silver bullet ad to sell your product to a cold audience

Objective: Sell more products with this ad script.

Script:

If you’re planning on doing (activity) during the (season), whatever you do, do NOT do (this common mistake)

“If you’re planning on doing any boating or chilling on the lake this summer, whatever you do, do NOT get one of these lily pads or float mats.”

Because why would you get these (competitive product). (List issues with the competitive product.) When you could get (your product.) (Now, list benefits.)

“Because why would you get these bulky float mats that are so big you can only strap them onto the back of you boat when you can get a Sunchill that literally folds down to the size of a sleeping bag that you can keep under any of your boat’s seats.”

Side note, have you ever tried (doing thing with competitive product?). Don’t even think about doing (activity with competitive product.) But with (your product) (Dive into benefits or your favorite parts.)

“Side note have you ever tried to relax on a float mat, I mean it’s impossible! Don’t even think about putting more than one person on a float mat. because it doesn’t work. But with Sunchill’s sturdy design and a built-in back rest you and your friends can comfortably kick back and relax together on the water. And one of my favorite parts is that there’s no weight limit.”

So whatever you do (avoid competitive product and get your product instead). (List your offer)

“So whatever you do don’t get a float mat get a Sunchill instead. You can get your first Sunchill for 10% with the coupon code and if you don’t love it, we’ve got a 14 day money back guarantee. See you on the water!”