Retargeting ad or Post: Product Update/Refresh

Objective: Sell your product with a short video on why people don’t buy from you.

Script:

The top reason why customers report never buying (your product) again is because it doesn’t do (this).

“The tippy top reason why customers report never buying Lume again is because it doesn't control sweat.”

(You guys / Our customers) have been requesting this for (timeframe: years, months). Look our (old but popular product) isn’t going anywhere.

“Our customers have been requesting it for years. Our aluminum free whole body deodorant isn't going anywhere.”

This is a (brand new/refreshed product) has all the (features they’ve been wanting) but it keeps (everything they love). So many of you have been asking, “if (your brand) could have (this one killer feature) we’d be so grateful.”

“This is a brand new product. When we send our customers a questionnaire. The majority, and I don't even mean like over 50%, I mean most, like 90 percent of our customers say, If Lume could just please come out with a sweat control product, we would be so grateful.”

Because you know everything we do is (think of an adjective: outrageously effective, etc.)

“Because you know that everything we do has to be outrageously effective.”

As a varsity (word that describes both you and the customer) I solved (problem/desire your customer has) combine that with (feature they’ve been wanting) the synergy of (feature/benefit) and (feature/benefit), game changing.

Get yours at the link in our bio. (Dive into offer)

“And this definitely is. As a varsity stinker, I solved body odor with Lume's Aluminum Free Whole Body Deodorant. And now I have solved wetness with Lume's whole body deodorant plus sweat control in a really remarkable and innovative way.

The synergy of these two together, game changing. Get your starter pack today for just 25% off inside you get everything you need to stop the sweat and the stink!”

Hi I’m (your name) founder of (Your brand). On top of making the most (point out a benefit driven elevator pitch) I wanted to make (desire) simple.

“Hi, I'm Derek, founder of Haven Tents. On top of making the most comfortable sleep system in the world, I wanted to make a system that was quick and easy to set up.”

As you can see…(go into the product demonstration or setup in a couple of sentences. The visual could be speed up in the edit.)

“As you can see, it only takes a few seconds to set up the tent, but then we get to the air mattress.”

Now in the past (doing the alternative) would make me (list ailments) so I made the (product that way it wouldn’t have the listed ailments). (Now, dive into the benefits and how it works. Use b-roll with this one!)

“Now in the past, I hated blowing up air mattresses, getting lightheaded, losing brain cells, so I made the stuff sack for our insulated air mattress double line.

It acts as a pump bed. Check it out. Now you can do this in the tent, but I'm going to do it here on the ground. So you can see it a little bit better. We sell a power pump. It's a small electric pump that blows up the mattress in about 35 seconds with enough juice left over to charge your phone. It's a great accessory and it makes setting up this Haven tent even easier.”

Deliver the offer or end with your call to action.