Make the switch: Compare your product to another

Objective: Sell your product with a short video comparing a popular product to your product.

Script:

Switching from (popular product) to (your product) to (accomplish task, achieve desire) was the best decision ever. Here’s why.

“Switching from AirTag to Fi to track my dog was the best decision ever. Here's why.”

(Popular product) only (point out one thing it does well) however (point out something it doesn’t do well that your product solves)

“AirTags use the proximity of iPhones to track objects, which means that if your dog is not within 200 feet from an iPhone, the AirTag won't be able to find them. That’s not the only reason why AirTags suck for pet owners.”

Go 1-2 sentences into how popular product doesn’t effectively solve the problem.

“Unlike Airtags, Fi Series 3 uses GPS satellites to find your dog within a 6 foot radius, which means that if your dog ever gets lost, you're not relying on people having iPhones in order to find them.”

(Describe 1-2 additional features from a benefit point of view)

“GPS isn't the only reason to upgrade to the Fi Series 3 over the AirTag. The 5 Series 3 is waterproof and also can sustain 400 pounds of static force, making it perfect for leash pullers.”

So what are you waiting for? Try (your product) today

“What are you waiting for? Try Fi today.”