Tag along…Build awareness through your story.
Objective: Sales or awareness through “Collaborative” Story Content -
Let’s inject our story into content that not only resonates with our customers but also encourages them to interact with us. This week’s prompts are “collaborative” connection content. It’s an opportunity to get to know you and your audience.
These prompts are a great opportunity to do a soft mention of any of your offers. 👀
Monday - “What is one of the biggest things you had to unlearn in your industry? Here’s mine…(refer to a common myth your audience is likely to believe.)”
Pretty straight forward! Feel free to use b-roll on this one with a voiceover.
“One of the biggest things I had to unlearn as a web designer was this idea that a pretty website is a converting website. Lemme explain.”
Tuesday - “Here are some things you wouldn’t expect me to do as a ______”
“We're trying something new at [your business]. Watch to see if it's a hit or a miss. (Showcase your new offer then end the video with a CTA)”
Wednesday - “One of my favorite practices as a ____ is ______. Join me for some ____.”
"One of my favorite practices as a chef is coming up with new recipes. Join me in the kitchen for my favorite recipe for the summer!…By the way if you want to see amazing summer recipes download my free summer recipe guide in my bio!
"One of my favorite practices as a yogi is practicing self-care. Join me for some relaxing yoga poses and mindfulness practices!
"One of my favorite practices as a musician is experimenting with different sounds and instruments. Join me for some musical inspiration and creativity!
Thursday - "As someone who’s into [niche keyword] I cannot live without [resource/product]…"
Note: This is a fun opportunity to share something about your product or service from your perspective.
"As someone who's into cooking, I cannot live without this trusty cast iron skillet!
"As someone who's into photography, I cannot live without this special lens you’ve never heard of!
“As a guy who’s obsessed with making money with email, I cannot live with this little tool.”
Friday: “I used to think this was lame, but now that I’ve been doing it….I think it’s pretty cool.”
"As a mom of four, I used to think working out was for buff dudes only, but now that I’ve been doing it….I think it’s pretty cool. Join me for some workout motivation and let's get fit together!
"I used to think meal prep was lame, but now that I figured out how to make it easier….I think it’s pretty cool. Let me show you how.
Saturday: This has nothing to do with (your niche) but I just wanted to share this with you.
Note: This can be a fun, change of pace piece of content you can implement every once in a while.
"This has nothing to do with web design, but I just discovered the most amazing productivity app and had to share it with you!
Sunday: “At the time it happened….it definitely wasn’t funny. But now it’s pretty funny.” Share a funny story about your business.
"Who knew a little typo that had me sweating could lead to so much laughter in our copywriting business?”
