For my Apparel & Product Peeps I
Objective: Developing awareness of our new product or new sale.
Our goal this week is to use video marketing to build brand awareness. We will create engaging videos that showcase our products and services, highlight our brand values, and appeal to our target audience. We’ll aim to increase brand awareness and drive traffic to our site. Our focus on video marketing will help us establish ourselves as a trusted authority in our industry and ultimately boost sales. Which is pretty cool.
Monday: “Building out your collection of (product class)? These 3 are a must have!”
Are you a true Jordans enthusiast? Then these 3 shoes you’ve never heard of are for your collection!
"Ready to take your (product class) collection to the next level? These 3 will do just that!
"If you're looking to up your (product class) game, you NEED these 3 in your collection!
Tuesday: "If you want to [smell, feel, become, etc.] like ______, try [your product].":
Note: For this one, we want to relate a person, experience, or feeling to the product.
"Want to smell like a tropical paradise? Try our [product name]!
"Looking to feel like a superstar? Our [product name] has got you covered!
"Want to become a morning person? Our [product name] will help you start your day off right!
"If you want to feel like royalty, try our [product name]. You won't be disappointed!
"Looking to smell like a field of flowers? Our [product name] has got you covered!
"Want to look like you live in the gym while working out for 30 minutes a day? Our [product name] will help you reach your goals!
"If you want to feel like you're on top of the world, try our [product name]. You won't regret it!
Wednesday: “If your vibe is (list or show images of a certain aesthetic), you need (showcase product)."
"If your vibe is boho chic, you need our [product name] to complete your look!
"Want to achieve the ultimate retro vibe? Our [product name] will take you back in time!
"If you’re all about self-care, you need our [product name] to help complete your routine!
"Looking to channel your inner beach babe? Our [product name] will give you all the seaside vibes!
Thursday: “If you want (showcase result) hit up (Showcase product) and thank us later."
1. If you want a flawless complexion, hit up our [Showcase Product] and thank us later.
2. If you want to achieve your dream body, check out [Showcase Product] and thank us later.
3. If you want your home to smell like a slice of heaven, you need [Showcase Product] and thank us later.
Friday: "Here's how we made (our product from scratch) and perfected it to the most nit picky (product class) enthusiasts":
We're perfectionists when it comes to (product class) and it shows. See how the others stack up!
From scratch to perfection - we'll show you how we made the ultimate (product class) that even the pickiest of (audience type) can't resist
Saturday "What happens when you mix ___ with ___? Let me show you.":
Note: You can go so many directions with this. You can show certain ingredients that people wouldn’t expect go into your product, or use this as a stepping stone to talk about how your product is made.
"Curious about what happens when you combine ___ and ___? Join me and let's find out together."
"Have you ever wondered what would happen if you mixed ___ with ___? Well, wonder no more! I'll show you exactly what happens."
Sunday: List of how we got this transformation: Here are different variations of the hook:
Note: This one is an open ended “before and after” type video. Show us version 1 of your product to the latest version. Lean into the benefits of those changes!
You won't believe the difference! Our space used to look like this, but now it's like this. Watch to see the incredible transformation.
From drab to fab! Our old look was like this, but our new look is like this. Watch our TikTok to see the stunning transformation.
We're feeling proud of our transformation! Our previous space was like this, but now it's like this. Check out our TikTok for the inspiring before and after.
You won't believe it's the same space! Our before was like this, but our after is like this. Head to our TikTok to see the incredible transformation.
