“Lazy Boy” Sales Content
Objective: Feeling Lazy? Here’s a week of Text over Broll or voiceover content prompts.
Let’s use these prompts to promote a product or offer that we have. These should have a couple cutaway shots, some text here and there, but nothing too crazy. Feel free to elaborate with some bullet points or a couple of sentences but beyond that, don’t overthink these. Play around with text popping in as the video rolls in (you’ll see what I mean.) Close the videos with shots of your product and service in action with a CTA
And of course…let’s make it easy. 🧘♂️ Utilize old clips, voiceovers, that way, you can show up without working too hard.
Monday: “Listen up! If you're wanting to (achieve desired outcome, or call out your customer avatar), you need to see this”:
"Hey, moms running small businesses! Looking for ways to balance work and family? Check out this free guide to help you juggle it all!"
Tuesday: “Do NOT do this if you want (desired result)”
“Do not try to be your own accountant if you want to be a successful business…Here’s 1 huge mistake I see as an accountant for online business owners”
Wednesday: True or false: (Dispel a common belief held by your customer avatar.) (Then cut to the answer.)
NOTE: This is a simple text-based video. Hold on the True and False question for a couple seconds. Then cut to a different shot with the answer. Then cut to one more different shot with the CTA.
Web designer example: True or False: Pretty websites convert better than ugly websites
Landscaping and Home Care business: True or False: It’s cheaper to clean the gutters yourself.
Thursday: This is why your (action toward desired outcome) isn't working.
NOTE: Similar in style to yesterday’s video. Hold on the statement for a couple seconds, then text should appear below the statement expanding on the statement. Then Close with a CTA.
This is why your website isn’t getting you any sales…
This is why you lose energy mid-day. (No, it’s not because of coffee)
Friday: Can I ask you a juicy question? Have you ever thought about having a (your product class) that solves (achieves unique pain point)
"Can I ask you a juicy question? Have you ever thought about having a candle that not only brings tranquility to your space but also eliminates unwanted odors? Introducing our revolutionary odor-neutralizing candles!"
"Can I ask you a juicy question? Have you ever thought about having a stunning website that not only captivates visitors but also drives targeted traffic to your business? Let our expert web designers create your online masterpiece!"
"I can read your mind. You know you’ve always wanted a spotless home without lifting a finger. So, let me take it off your hands. Say goodbye to hours of cleaning with our professional home cleaning services. Sit back, make your friends envious, and enjoy your sparkling sanctuary!"
Saturday: Wondering how to achieve (desired outcome)? Read this:
(VO based) Wondering how to prevent basement flooding and foundation damage? Read this. It’s probably your gutters watch this…
(Text-based) Struggling with leaks and overflowing gutters? Read this. Your gutters are an important part of your foundation…
Sunday: Check out this sneak peek of… (your product or books opening for your service.)
Note: This one is pretty self explanatory. Give us a little sneak peak on a future product in development or a quick behind the scenes of a new service. Don’t have anything new in the works? Give us a behind the scenes VO of a popular product or service of yours.
