Creative Awareness Variety Pack I
Objective: Develop awareness or get some sales.
Let’s have some fun this week. Let’s create the roots of series and let’s focus on storytelling. These prompts will help you connect with your audience, they’ll probably ask you questions as to have you go into an even deeper dive. Or, you could use these to talk directly about your offer to drive more sales.
To make things easier use text in your videos where the are quotes in the prompts.
These are all super open ended prompts! Be creative with these!
MONDAY - “This ___ helped me become who I am today.” [Go into a tool, or a person that has helped make your business. Or turn this into a client testimonial.]
NOTE: Just as the title says. Talk a little bit about how a seemingly simple thing such as a friend, tool, a pet anything helped shape and start your journey into your business. You can talk about the first time you picked up a paintbrush, that time a friend pushed you to jump into your dreams.
This one machine helped my client get abs for the first time in her life.
This one tool I use in my web design business has helped me break $20k months.
TUESDAY - POV Video: [Show us a unique point of view from you or a customer. Text and B-Roll only.]
NOTE: Ok so this one is super open ended. Give us a pov of either yourself or as the customer. These are super popular on Tik Tok and IG Reels. (Search “POV” in the vault and you’ll see some examples) Here’s some small examples:
You’re a bakery showing off those new cookies, in text that overlays video of you showing off the cookies: “POV You’re a Cookie Monster dreaming of snickerdoodle”
You’re a landscaper working on a new yard for a family, in text that overlays your working: “POV You’re a family of four wanting an upgrade to their yard,”
You’re a musician creating that breakup song, in text of you producing: “POV You' just getting over a breakup and you need something that comforts you.”
WEDNESDAY - “So apparently I’ve been doing ____ wrong my whole life.”
Note: Show us something that you’ve been doing wrong your whole life in your business and what you do now or what you did to fix it… It’d be cool if you could attach a before and after to it somehow too!
“So you might have been doing crunches wrong your whole life.”
“So apparently I’ve been doing branding all wrong. I love it when a client wants to go a special direction, a direction so weird, that it becomes a lightbulb moment for their brand journey and your business.
Thursday - “I want to show you guys something that changed everything for me”
NOTE: Super easy. What is something small that changed everything for your business? It can even be a play on Monday’s prompt. It can showcase the very start of your business, something that launched your career.
I want to show you guys something that helped me drop 50 pounds and become a personal trainer
I want to show you this little tweak we did to this florist website that increased her sales by 50% in a week. It was so simple too.
Friday - “Have you ever seen a ____ before?”
Note: Show us something that you think is ordinary or maybe even take for granted that a lot of people probably haven’t seen before. This is a great opportunity for a simple process video or to show off something super simple in your business that you are selling.
Gutter cleaning business: Have you ever seen a guy power wash gutters before? Well it’s not a power wash, it’s our special tool we use to clean our your gutters faster and safer.
Bakery: You’ve definitely seen our custom cakes before but the magic starts with this little utensil…
Saturday - “What happens when you blend ___ with ___ for X days? Let me show you.”
Note: Another take on the process video but we’re indulging in our younger selves. Show us what happens when you take your product and either mix it with something, combine it in some way. If you have a digital product or service you can show us a simple before and after result, like this: “What happens when you take a bad website and mix it with some spice?”
What happens when you blend cross fit and light weight training for 90 days? My client getting in the best shape of her life without missing out on life. She enjoyed all the food she loves with no crazy diets and workout plans… Because it was never about getting in the best shape of her life in 90 days, it was about her creating a lifelong healthy routine and sticking to it.…
Sunday - “Here’s my day as a ___” Show us a day in the life montage.
Note: Show us a montage of clips you’ve already captured for older videos that show your day. Go through a voice over of your day too if you want!
