Show us EXACTLY who your product is for.

The video context:

This is an ad for Mammoth Headwear, a company that makes hats for oversized heads. (Yep, you can literally sell anything.)

Why I love this so much:

I love the story he tells of his journey to find the perfect hat.

My Biggest Takeaway:

Sometimes testimonial videos are the best way to discover new content ideas and to find unique pain points of your audience.

How you can incorporate this into your content:

Even though this is a testimonial type ad, if you’re a product business that created a product to solve a specific problem, this is a great example of a “founder” type of video. I love how he shows us how his old hats fit and how he described how those hats didn’t work for him. What you could do is go through the competition’s products and show us how they do it “wrong” for your unique audience.