Gross stuff also sells. Like, really well.

The video context:

HiSmile has done it again with a wild and wacky ad for their toothpaste.

Why I love this so much:

The hook. It’s gross, eye-catching, weird to think about, but more importantly they tie it into the value of their toothpaste. The best part is, they mixed together two toothpaste flavors to make a fake flavor. They do this to show off the unique flavors they offer and yes, they probably taste better than blue cheese toothpaste lol. They also use user generated content toward the end pretty well.

My Biggest Takeaway:

You’ve got to get people’s attention so do it with something that they haven’t seen before.

How you can incorporate this into your content:

Think of a “gross” or “wrong” combination of your product then more importantly tie it into the value of your product. Also, utilize testimonials!