What kind of PBnJ are you?

The video context:

This is a great “proof of concept” ad from 3FitTheory Clothing company.

Why I love this so much:

I love the way he transitions the PBnJ question to demonstrate his company’s value concept. I also love how he lays out the entire scene in the video. Pay attention to the background, he has his banner and all the clothes and fits laid out to demonstrate the concept of tailoring the clothes to your unique fit.

My Biggest Takeaway:

Sometimes explaining your brand’s value starts with a common question or trope that might exist in your marketplace.

How you can incorporate this into your content:

Think of a common question that might exist in your audiences’ mind. Try to tie that common question to the value of your brand in your next video!