Create an “instruction” video like this.

Brand AwarenessSimpleExpert
Written By Seth Lonborg

The video context:

This is literally a random video of a guy teaching us how to tie a knot. Don’t say I didn’t tell ya, I literally watch all sorts of random videos for you guys to find the bad from the good lol.

Why I love this so much:

Really like the hook, he immediately calls out exactly WHO should watch the video. And I like the way he added simple graphics to illustrate “6” & “9”. He also shows us the benefit of using that kind of knot toward the end.

My Biggest Takeaway:

Adding cuts and simple graphics can elevate your video content!

How you can incorporate this into your content:

Even if it’s obscure, what is a simple how-to video that you can make for your audience?

Seth Lonborg https://www.sethlonborg.com
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