Simple and effective “About Us” Brand Awareness video.

The video context:

This is a really simple “about us” video form the soda drink company, Poppi.

Why I love this so much:

I love the way that Allison uses the green screen effect here and just talks about her story. The story of her health issues and how she solved it by making a better apple cider vinegar drink,

My Biggest Takeaway:

Creating relatable brand awareness content literally just takes you grabbing some old photos or videos from your camera roll, using an app like Capcut to do the green screen effect, and just telling us the story of how your product or service came about.

How you can incorporate this into your content:

Let’s get real here: The reason why this particular video performs so well is 2 things: Shark Tank and it’s an already semi-recognizable brand. So if you were to do a similar video, I’d recommend doing multiple versions of a video like this in order to establish that personal connection with your new audience. Also pay attention to how she utilizes the titles on her screen, it’s always benefit driven!