Show don’t tell.

The video context:

Shut up and show us, Rocket Slug is a lure retrieving tool for when the lure gets snagged on a tree. This video showed up on my feed, and I don’t even fish, lol. The marketing fairy granted my wish for a simple but effective “Show don’t tell” type ad.

Why I love this so much:

I love how they show us how the rocket slug works. When the voiceover mentions how they were determined to solve a problem, there was no question as to exactly how it get solved.

My Biggest Takeaway:

As a brand awareness piece of content this is absolutely killer piece to run as a video views ad and more.

How you can incorporate this into your content:

Try to define your value in a simple elevator pitch type statement. Think of it as a promise. Then show us in video how that promise is fulfilled.