This collapsible dog crate can withstand 1000 lbs!
The video context:
This is an ad ran by impact dog crates on Tiktok!
Why I love this so much:
It’s their twist on the classic “Billy Mays'“ Ad structure. Big claims and big proof. They show off( and you see the proof) of how their dog crates withstand 1000’s of pounds and you want to see whether or not it will fail. That anticipation makes this video cool.
My Biggest Takeaway:
Doing your own twist on the classic TV ads can be absolutely badass, what else can I say!
How you can incorporate this into your content:
What are some ways you can test your product or service to the extremes? And structure the video so that the video build anticipation to see whether or not it will hold up to that extreme.
