Pitch Low-Ticket Offer or Digital Product
Objective: Perfect ad script to sell your workshop or low ticket digital product.
Script:
Ok we need to talk about (problem your audience is facing or mistake that they have made.) Because obviously (if you make mistake these bad things will happen).
“Okay, we need to talk about what to do if you have not emailed your list in a few weeks for months. 'cause obviously you can't come in hot selling something because unfortunately, hate to break it to you most of your subscribers don't remember who you are after a month of not hearing from you and you don't wanna offend a bunch of people.”
The last thing you want is (reiterate bad things).
“The last thing you want is to get a bunch of unsubscribes, waste, all of the hard work you've done building up that list.”
So what do you do if you (should be doing important thing but haven’t or made mistake.)
“So what the heck do you do if life has happened and you've fallen off the bandwagon of emailing that beautiful little list of yours.”
Here’s the key (deliver some social proofing ie: thousands of happy customers have downloaded it; we’ve tested it; etc.) it’s called the (your LTO, freebie, offer)
“Here's the key. We've tested it. It's called the List Revival Sequence.”
(Now, dive into the details from a benefit-driven point of view)
“It's six super simple story based emails that warm up your list, make your subscribers fall back in love with you, remind them who the heck you are again, and get them ready to buy your amazing offers again.”
Also, here’s the good news (Squash objections that they might have: saving time, double guessing themselves etc.; Then Give us a run-down on how it works.)
“Cool? It's six emails and good news, you do not have to write them from scratch. We're literally going to give you fill in the blank templates. So open up the Google Doc, fill in the little blanks, and you could be sending out your first email literally 15 minutes from now.”
(Deliver CTA)
“So go download them and wake up that list today.”
