All about connections
OBJECTIVE: Either sell or develop awareness for your brand by connecting your personality with your audience.
This one is a mix of objectives. If you have a low ticket offer, or a service that doesn’t require a lot of warming up use these with a CTA to help you sell that offer. If you’re interested in selling a high ticket offer use these to establish a personal connection utilizing your experience or leaning into client results. If you’re selling high ticket use these to introduce yourself!
MONDAY: They’ll tell you that [a misconception in your space] matters. It’s actually all about [something you stand by].
TUESDAY: I can’t stand around and watch you keep on [doing something wrong]…
NOTE: Lean into a client experience or customer story for this one!
(Apparel brand) I’m can’t stand around and watch you wear those kind of jeans in the rainy PNW winter….
(Fitness coach) I can’t stand around and watch skinny fat men not put on muscle….
WEDNESDAY: I used to feel [emotion] until I changed this…
(Fitness coach) I/client used to feel so frustrated trying to lose belly fat until I did this….
(Finance consultant) I/client as a 50 year-old used to feel really scared about not having enough for retirement until I showed them this…
THURSDAY: Did you know that you could achieve (X) because you’re probably getting [X] all wrong…
(Fitness coach: lean into client results for this one) Did you know you can get summer body ready in 90 days? Because you’re probably getting this whole weight loss thing all wrong.
FRIDAY: Come along with me while I do (X in your business.)
Note: use this to, with permission, show off client progress. Or, to fullfill an order for your ecom biz.
(Fitness coach) Come along with me while I help Client lose 20 pounds in 90 days.
(Candle Company) Come along with me while I create our new spring candles
SATURDAY: I’m not here for the [NOT-ideal audience], I’m here for the [ideal audience].
Note: use this to disqualify your customers or clients who won’t be a good fit!
